HOW TO WRITE A
BUSINESS PLAN
Step by Step Instructions Guide to
Help You Create a Winning Business Plan
HOW TO WRITE A BUSINESS PLAN 2
Table of Content
Table of Content 2
Executive Summary 5
Business Description 5
Products and Services 7
The Market 8
The Opportunity 9
The Solution 10
Competition 11
Operations 12
Management Team 13
Risks & Opportunity 14
Financial Summary 15
Capital Requirements 17
1. Business Description 19
1.1 Mission Statement 20
1.2 Values and Vision 20
1.3 Industry Overview 20
1.4 Company Description 21
1.5 History and Current Status 21
1.6 Goals and Objectives 22
1.7 Critical Success Factors 23
1.8 Company Ownership 24
2. Products / Services 25
2.1 Product / Service Description 27
2.2 Unique Features or Proprietary Aspects 29
2.3 Research and Development 29
2.4 Production 30
2.5 New and Follow-on Products & Services 31
HOW TO WRITE A BUSINESS PLAN 3
3. The Market 33
3.1 Industry Analysis 34
3.2 Market Analysis 38
3.3 Competitor Analysis 41
4. Marketing & Sales 48
4.1 Introduction 49
4.2 Market Segmentation Strategy 49
4.3 Targeting Strategy 49
4.4 Positioning Strategy 50
4.5 Product/Service Strategy 51
4.6 Pricing Strategy 51
4.7 Distribution Channels 53
4.8 Promotion and Advertising Strategy 54
4.9 Sales Strategy 56
4.10 Sales Forecasts 57
5. Development 58
5.1 Development Strategy 59
5.2 Development Timeline 59
5.3 Development Expenses 59
6. Management 60
6.1 Company Organization 61
6.2 Management Team 61
6.3 Management Structure and Style 62
6.4 Ownership 63
6.5 Professional and Advisory Support 63
6.6 Board of [Advisors OR Directors] 64
7. Operations 65
7.1 Operations Strategy 66
7.2 Scope of Operations 66
7.3 Ongoing Operations 66
7.4 Location 67